Someone (with far too much time on his hands) once estimated a typical Nielsen market report contains more than 175,000 individual audience figures. The RRC offers training courses and a curriculum that makes sense of it all. We offer these types of training opportunities: Data Quick Tips, Live Training, and Recorded Training.
Click here for information on how to use and interpret your station's audience estimates.
The RRC offers online meetings and training through GoToMeeting, as well as some on-site training. Whether you are trying to understand PPM Data or Diary Data, we can help.
PPM ANALYSIS TOOL ONE-SHEET
We've created a one page document you can use to quickly see all the major functions of the PPM Analysis Tool software. Save it to your desktop for reference or hang it on your office wall! We're hoping it will make your life a little easier when using the software.
For clients in diary-based markets: RRC has retired our MarketPC software and has replaced it with Nielsen's online Tapscan Web service, available when you log-in to the Nielsen Answers website. Click below for help: