Someone (with far too much time on his hands) once estimated a typical Nielsen market report contains more than 175,000 individual audience figures. RRC offers training courses and a curriculum that helps makes sense of it all.
RRC is now producing online training videos for you! These videos are short and focused to help you answer questions quickly from your desktop PC, yet can also be viewed on your tablet or phone when you're on the go.
Click here for training videos.
Click here for information on how to use and interpret your station's audience estimates.
The RRC offers online meetings and training through GoToMeeting, as well as some on-site training. Whether you are trying to understand PPM Data or Diary Data, we can help.
PPM ANALYSIS TOOL ONE-SHEET
We've created a one page document you can use to quickly see all the major functions of the PPM Analysis Tool software. Save it to your desktop for reference or hang it on your office wall! We're hoping it will make your life a little easier when using the software.
PPM Analysis Tool One Sheet
For clients in diary-based markets: RRC has retired our MarketPC software and has replaced it with Nielsen's online Tapscan Web service, available when you log-in to the Nielsen Answers website. Click below for help: