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RRC News: 90% Of Those Who Work From Home Listen to Radio

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RRC News: 90% Of Those Who Work From Home Listen to Radio

(3.27.20)

As we enter a period in which many people are working from their homes, it’s good to know that the importance of radio in listeners lives is strong (a Nielsen survey from last weekend indicated as much). The latest Nielsen Scarborough USA+ database shows that 90.1% of those persons who always or mostly work at home are reached by AM/FM radio each week compared with 87.5% of the total population. Click HERE for more information.

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