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Impact of 9/27/18 Kavanaugh Hearing

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Impact of 9/27/18 Kavanaugh Hearing

(11.20.18)

On Thursday, September 27th, NPR and other networks offered special coverage of the additional day of hearings for Supreme Court Nominee Brett Kavanaugh. Out of the 36 stations that responded to RRC's question regarding carriage of special programming on September 27th, 35 answered "Yes." Did the public radio audience respond positively to this programming change? The results are conclusive. Here are the numbers:



  • 64 stations and streams were tracked in PPM data across 44 markets for the 28 days of the October 2018 survey month (September 13 - October 10).

  • 26 outlets had their biggest single day of listening (AQH Persons) on September 27th.

  • 3 stations had more than DOUBLE their average October 2018 AQH Persons on the 27th.

  • 2 stations had their biggest day of AQH listening on Friday, September 28th.

  • The station which did not carry any special coverage on 9/27 had AQH listening for the day below its 28-day October 2018 average.



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