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Qualitative Data

Nielsen’s Scarborough qualitative data service helps you create effective marketing strategies so you can achieve your underwriting and marketing goals:

  • SCARBOROUGH - A long-term leader in consumer, media and retail research, Nielsen Scarborough is available in most markets. Get access to Scarborough's rich array of local market qualitative information through its online Prime Lingo service or through Nielsen’s Tapscan Web service. You’ll gain insights about consumer attitudes, health care behaviors and other customer segments such as how many of your listeners own pets, go to concerts, and which magazines or newspapers they read. You can also find statistics about a particular business.
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