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Topline Data

The most basic building block for knowing your audience.  Required before the purchase of any other services.  Topline Data includes:

  • TOPLINE DATA/GRAPHS, WITH TRENDS - A one-page snapshot of your total week audience for the current survey, with trends from recent surveys, presented in easy-to-read tables and graphs at the RRC website.
  • eBOOK - This contains a multitude of audience estimates for commercial radio stations in your market, as well as a breakdown of the survey sample and data about the residents of your Metro Survey Area. Available at the Nielsen Answers website.

To obtain more detailed audience estimates such as daypart, demographic or hourly data, consider ordering Listener Focus and/or Market Focus.

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