Base PPM Package - Subscribing to Nielsen Data for non-commercial radio stations through the RRC begins here.
eBook - Full access to the Nielsen Local Market Report (eBook) for all markets purchased. The eBook contains summary level data for every station (commercial/non-commercial) that has achieved Nielsen's Minimum Reporting Standard for that market.
Monthly Binder - RRC processes, produces and emails the following station specific reports every four weeks when new PPM data releases:
Quarterly Binder - Each survey quarter (winter, spring, summer and fall), RRC processes, produces and emails the following station specific reports:
PPM SOFTWARE - After subscribing to the Base Package for PPM Data, stations have the choice of subscribing to various software applications.
PPM Analysis Tool Software - The primary software application for analyzing PPM data, 'PAT' is a desktop application. It’s the first choice for stations looking to access custom data (demographics, dayparts, geographies etc.). In most cases, it’s the best choice for a station’s programming research.
Tapscan Web - A web-based application that is designed with the underwriting/sales department in mind. This is the choice of many stations that are looking to get the most underwriting success out of their software.
PPM Weeklies - A desktop application that allows a station to receive weekly updates in advance of the monthly estimates. With this software/data purchase, a station also receives a weekly Weeklies Report that is processed by RRC.
Scarborough Qualitative Data - The leader in qualitative, consumer research, Scarborough data is available through multiple software applications.
Get more information about these valuable audience analysis products via email, or call us at 301.774.6686.