This RRC product package allows you to see how your station’s estimates compare with the commercial stations in your market. Market Focus requires the purchase of Topline Data and includes:
- TAPSCAN WEB - Nielsen’s online service that puts your station "in the book." Ratings, Shares, Cume, AQH, Composition and Time Spent Listening estimates can be run for any daypart or demographic. The Socio-Economic option allows you to report these estimates by Education Level, Household Income, Household Size or Presence of Children. Tapscan Web reports can be station specific or rankers that include commercial and non-commercial stations for up to a five survey trend. Also included is a spot scheduler to help you develop optimally effective underwriting plans.