Radio Research Consortium
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LPCcloud/LBR is the best way for you to learn, in detail, about your listeners' radio habits so you have the critical information to better serve your audience. LPCcloud/LBR requires purchase of Basic Data License/eBook and includes:

  • LPCcloud (formerly ListenerPC software) - RRC's online LPCcloud service lets you examine listener behavior in custom dayparts and/or individual weeks and create trends over time. LPCcloud also makes it easy to export your custom reports to other software applications. Data are limited to non-commercial stations only.
  • LISTENER BEHAVIOR REPORT (LBR) - An examination of your station’s listeners and how they use your station. A PDF that includes Time Spent Listening, the percentage of your listeners’ total radio listening spent with you (Loyalty), Listener Tune-in and Tune-out (by quarter hour) and Listener Distribution by Zip Code. Key information is trended.
  • PD ADVANTAGE WEB (Optional, there is an additional fee for this service) Want to dig deeper? Access data for any station in your metro market, commercial and non-commercial, with this Nielsen online service. Reports include a station's "Vital Signs," first choice (P1) and P2 listeners to a station and its competition, how often a station’s listeners tune in and how long they stay, a station’s zip codes at work and home, and much more. See what the audience is saying about your station and the competition: look at diary comments online without traveling to Nielsen's Columbia, MD facility.
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