Listener Focus is the best way for you to learn, in detail, about your listeners' radio habits so you have the critical information to better serve your audience. Listener Focus requires purchase of Topline Data and includes:
- LPCcloud (formerly ListenerPC software) - RRC's online LPCcloud service lets you examine listener behavior in custom dayparts and/or individual weeks and create trends over time. LPCcloud also makes it easy to export your custom reports to other software applications. Data are limited to non-commercial stations only.
- LISTENER BEHAVIOR REPORT (LBR) - An examination of your station’s listeners and how they use your station. A PDF that includes Time Spent Listening, the percentage of your listeners’ total radio listening spent with you (Loyalty), Listener Tune-in and Tune-out (by quarter hour) and Listener Distribution by Zip Code. Key information is trended.
- PD ADVANTAGE WEB (Optional, there is an additional fee for this service) Want to dig deeper? Access data for any station in your metro market, commercial and non-commercial, with this Nielsen online service. Reports include a station's "Vital Signs," first choice (P1) and P2 listeners to a station and its competition, how often a station’s listeners tune in and how long they stay, a station’s zip codes at work and home, and much more. See what the audience is saying about your station and the competition: look at diary comments online without traveling to Nielsen's Columbia, MD facility.