RRC offers four audience analysis packages to provide you with the information you need, from the basic station snapshot and summary to a complete and detailed look at your station in the context of your own market:
Basic Data License/eBook - The most basic building block for all of our products: total station average week estimates and market summary information. Includes the Nielsen license fee.
- LPCcloud/LBR - Provides you with a thorough view of how listeners use your station and other stations. Includes RRC's online LPCcloud (ListenerPC) service and the Listener Behavior Report.
- Tapscan Web - Effectively puts your station in "The Book," showing how your station fits into your market. Includes Nielsen's online Tapscan Web service with Socio-Economic Estimates.
- Scarborough - Detailed demographic, consumer and media usage data from Nielsen's Scarborough service.
Get more information about these valuable audience analysis products via email, or call us at 301.774.6686.