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Nielsen & Social Media

(1.10.19)

With the current release of Fall 2018 audience estimates, we feel it’s a good time to review Nielsen data and social media sites (Facebook, Instagram, Twitter, etc.). The rule is:

Broadcasters are not to discuss Nielsen, radio ratings, PPM, or survey diaries on social networking sites.

This includes retweeting and re-posting from other parties.

Click on this link to a Nielsen PDF entitled: “RADIO BROADCASTER SOCIAL MEDIA DO’S & DON’TS”

This is Nielsen policy. For additional information, contact: Nick Freeling, nick.freeling@nielsen.com; 667-786-4550.

Other questions? Contact RRC.

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