PRPD Pre-Conference Workshop: Making Sense of Audience Data
Every public radio program director should attend the Public Radio Content Conference 2017. If you can make it, please sign up for RRC’s free pre-conference workshop!
Making Sense of Audience Data
More than ever before, data directs decisions. During this one day workshop, RRC staff and colleagues will cover the best methods for utilizing Nielsen Audio diary and PPM station estimates, market level information, as well as the use of Scarborough qualitative data as a tool for programming. With more research becoming available and less time to manage it, make this the day you get up to speed on the best practices for tracking your audience through these rapidly changing times! All experience levels welcome!
• FREE for PRPD members with Conference Registration
• $300 Workshop Only PRPD Member
• $500 Non-member
Radio Research Consortium (RRC)
Monday, August 14, 2017 9am - 4pm
REGISTRATION IS CLOSED.