- Sign Up for a Spring 2017 Data Consultation
This is a complimentary service for our subscribers; it includes an analysis of your station's data and an online hour of consultation via GoToMeeting (for a more extensive consultation, hourly rates may apply). Call 301-774-6686 or send an email message to RRC@RRConline.org to set up your Data Consultation.
- Access Your Spring 2017 Data
Nielsen diary market data is releasing for the Spring 2017 survey. Follow the Release Schedule by clicking the “Schedule – Release Schedule – Diary Markets” at the RRC home page. You'll find release dates for the following products:
eBook & TAPSCAN posted @Nielsen Answers
Topline data posted @RRConline
Listener Focus posted @RRConline
- Spring 2017 PPM eRANKS Reports are Available
Click here for Public Radio eRANKS
Click here for Non-Commercial Religious Stations eRANKS
- Spring 2017 PPM Quarterly & Monthly Top-Line Estimates are Available
Click here for Quarterly & Monthly PPM data ==>>PPM Data
- PRPD Pre-Conference Workshop: Making Sense of Audience Data
Every public radio program director should attend the Public Radio Content Conference 2017. If you can make it, please sign up for RRC’s free pre-conference workshop!
Making Sense of Audience Data
More than ever before, data directs decisions. During this one day workshop, RRC staff and colleagues will cover the best methods for utilizing Nielsen Audio diary and PPM station estimates, market level information, as well as the use of Scarborough qualitative data as a tool for programming. With more research becoming available and less time to manage it, make this the day you get up to speed on the best practices for tracking your audience through these rapidly changing times! All experience levels welcome!
• FREE for PRPD members with Conference Registration
• $300 Workshop Only PRPD Member
• $500 Non-member
Radio Research Consortium (RRC)
Monday, August 14, 2017 9am - 4pm
- Spring 2017 Diary Market Release Schedule is Available
RRC's release schedule for Spring 2017 Nielsen data in diary-based markets is available by clicking HERE or you can click on "Release Schedule" on the left side of our home page.
- Attend an Online RRC Tapscan Web Class
RRC is offering a Tapscan Web online training session on the following date (no need to register, just sign-in at the start of the meeting):
Introduction to Tapscan Web
June 8, 2017 at 12:00 pm - 1:00 pm EDT
Please visit & join the meeting space from your computer, tablet, or smartphone.
You can also dial in using your phone.
United States: +1 (571) 317-3112
Access Code: 295-693-269
If this date and time doesn't work for you, don’t worry, there will be more online sessions coming soon! Or you can always contact RRC with questions.
- Election 2016 Report
2016 was a great year for NPR News Stations. Click HERE for more information.
- Happy Holidays from RRC!
In the spirit of the holiday season, RRC has contributed to the following non-profit organizations:
Greater Public’s Colleagues Helping Colleagues (http://greaterpublic.org/colleagues-helping-colleagues)
Capital Area Food Bank (https://www.capitalareafoodbank.org/)
Most Valuable Kids / Washington Nationals Winterfest (https://www.facebook.com/mostvaluablekidsdc/)
Have a safe and happy holiday season and we look forward to working with you in 2017!
- Nielsen Focuses on Medium & Small Market Radio
The latest “State of the Media: Audio Today” report from Nielsen concentrates on the 215 medium and small markets in which it uses the diary survey. In it, Nielsen reports that “65 million consumers listen to medium & small market radio each week ….spending more than 15 hours of their media time with radio.” Nielsen breaks down the listening by generation: Millennials, Generation X and Boomers, as well as by ethnicity: Hispanics and Blacks. Among full-time employed listeners, Hispanics spent the most time with radio at 18 ¼ hours per week.
The company reports that 75% of medium and small market listeners are full or part-time workers, 63% listen to radio out of home and 61% attended college.
The top rated daypart is weekday AM Drive and the highest rated weekday hour is 7 AM.
The top formats are: 1) Country, 2) News/Talk, 3) Pop Contemporary Hit Radio (CHR), 4) Adult Contemporary, 5) Classic Rock and Classic Hits (tie).
For more information about medium and small market radio, download the entire Nielsen report HERE.
- SPARK Status Report: March 2015
Morning Edition AQH Persons 12+ has shown some growth when comparing the first ten weeks of the SPARK campaign versus the same ten weeks a year ago. Across those PPM subscribing stations airing Morning Edition at least two hours daily, AQH for the program has increased 1.1%. The performance of the campaign to date varies widely across the PPM stations. Major increases, but also significant declines, are reported. Click HERE for the Morning Edition Station AQH Trend. We look forward to reporting on the campaign again once April PPM data are available.
- Have you contacted Nielsen re: Nielsen's Mobile Measurement Solution Needs You?
After months of development, Nielsen’s software application (SDK) is in Beta Test. The company believes it has a working solution for capturing streaming listening on any device: smartphone, tablet, laptop and desktop. Eventually, this software will also allow measurement of podcast listening. Required will be installation of the Nielsen software into Browser and App streaming implementations.
To be part of the testing, you must first complete and sign Nielsen agreements. Click HERE for more information about the Beta Test, as well as to find the links to the Nielsen agreements.