- Stations And Formats Differ Greatly, Weekdays vs. Weekends
A look at how Weekday vs. Weekend listening impacts overall listening. Click HERE for more information.
- Michael Cohen Hearing Drove Listeners And Listening To Public News Stations
The Michael Cohen Hearing and special coverage carried by many stations brought in more listeners and increased listening to public News stations as a whole. Click HERE for more information.
- Public radio listeners are using a variety of streaming services
A look at the Streaming Services used by the Public Radio Cume Audience using Scarborough USA+ national data. Click HERE for more information!
- PPM Highlights for January 2019
Listening is AQH Persons, not AQH Share! Click HERE to see more.
- PPM Highlights for Holiday 2018
A look at PUMM for the Holiday 2018 survey. Click HERE to see what we found.
- Sign Up for a Fall 2018 Diary Data Consultation
This is a complimentary service for our subscribers; it includes an analysis of your station's data and an online hour of consultation via GoToMeeting (for a more extensive consultation, hourly rates may apply). Call 301-774-6686 or send an email message to RRC@RRConline.org to set up your Data Consultation.
- Fall 2018 PPM Market eRANKS Reports Are Available
Click here for Public Radio eRANKS
Click here for Non-Commercial Religious Stations eRANKS
- Nielsen & Social Media
With the current release of Fall 2018 audience estimates, we feel it’s a good time to review Nielsen data and social media sites (Facebook, Instagram, Twitter, etc.). The rule is:
Broadcasters are not to discuss Nielsen, radio ratings, PPM, or survey diaries on social networking sites.
This includes retweeting and re-posting from other parties.
Click on this link to a Nielsen PDF entitled: “RADIO BROADCASTER SOCIAL MEDIA DO’S & DON’TS”
This is Nielsen policy. For additional information, contact: Nick Freeling, firstname.lastname@example.org; 667-786-4550.
Other questions? Contact RRC.
- Access Your Fall 2018 Diary Data
Nielsen diary market data is releasing for the Fall 2018 survey. Follow the Release Schedule by clicking the “Schedules – Release Schedule – Diary Markets” at the RRC home page. You'll find release dates for the following products:
eBook & TAPSCAN posted @Nielsen Answers
Topline data posted @RRConline
Listener Focus posted @RRConline
- RRC Adds New Board Members
RRC welcomes two new board members!
Molly Davis is the Assistant General Manager of WFDD radio in Winston-Salem, NC. She started at WFDD in January of 2005 as Membership Marketing Coordinator, eventually rising to Assistant GM in 2015. She now oversees several areas of station operations including compliance, development and marketing, and listener engagement. Molly has presented at the national Public Media Development and Marketing Conference and has mentored other stations on compliance matters and development and listener engagement strategies. She is a data hound and has successfully used data to drive significant increases in revenue.
Jim Taszarek, Jr. is president and co-founder of Market Enginuity. Jim has 25+ years of media experience. In 1999, he co-founded the company now called Market Enginuity to provide corporate sponsorship sales for KJZZ in Phoenix. In the 19 years since then, Market Enginuity has added offices throughout the country and currently represents local and national sponsorship for a mix of 17 public media stations and large podcast networks.
We’re excited to add their expertise to our board. For more information about the RRC Board, go to https://www.rrconline.org/about_us/board.php.
- Nielsen December PPM Reissue
After last week’s notification of reissue and postponement of market releases, Nielsen Audio announced that it has reissued/released the December Monthly and December Week 4 2018 PPM data for all 48 markets.
RRC has reissued/released all Market Rankers for December 2018 PPM data. Client stations in reissued markets should destroy the initial Ranker report we sent last week and replace it with the reissued version we sent this week.
The following markets are reissued:
Atlanta, Chicago, Dallas-Ft. Worth, Houston-Galveston, Los Angeles, Middlesex Somerset-Union, Nassau-Suffolk (Long Island), New York, Philadelphia, Riverside San Bernadino, San Francisco, San Jose, Baltimore, Boston, Denver-Boulder, Detroit, Miami-Ft Lauderdale Hollywood, Minneapolis-St Paul, Phoenix, San Diego, Seattle-Tacoma, St. Louis, Tampa St. Petersburg Clearwater, Washington DC
If you previously downloaded and installed December Monthly or December Week 4 PPM data for PPM ANALYSIS TOOL software, you must UNINSTALL, DOWNLOAD the reissued data (rv1) and REINSTALL. Tapscan and PD Advantage programs already have the correct data available online.
We are working to distribute Quarterly Binders for Fall/December 2018 on schedule in spite of this Nielsen delay.
- Happy New Year from RRC!
In the spirit of the holiday season, RRC has contributed to the following non-profit organizations:
Fisher House Foundation is a network of comfort homes where military and veterans’ families can stay at no cost while a loved one is receiving treatment.
Capital Area Food Bank
The Capital Area Food Bank provides meals to 12 percent of the Washington metro area population. It works with a network of 444 food assistance partners to provide food and nutrition education to neighbors in need.
Have a safe and happy holiday season and we look forward to working with you in 2019!
- Fall 2018 Diary Market Release Schedule is Available
RRC's release schedule for Fall 2018 Nielsen data in diary-based markets is available by clicking HERE or you can click on "Release Schedule" on the left side of our home page.
- Impact of 9/27/18 Kavanaugh Hearing
On Thursday, September 27th, NPR and other networks offered special coverage of the additional day of hearings for Supreme Court Nominee Brett Kavanaugh. Out of the 36 stations that responded to RRC's question regarding carriage of special programming on September 27th, 35 answered “Yes." Did the public radio audience respond positively to this programming change? Click HERE for the results!
- 2018 Public Radio Format Breakouts (PPM Markets)
RRC selected four public radio formats (News, Classical, AAA and Jazz) in PPM markets and created "baselines" for several different Nielsen audience estimates. These four reports show the stations averages across each format from July 2017 through June 2018. Also included are the highest and lowest station 13-month averages (Min & Max) for each estimate.
Click HERE to get the reports!
- RRC's ListenerPC Software is in the Cloud (Diary Markets ONLY)!
RRC’s ListenerPC software is in the cloud!
LPC subscribers in diary markets can access their data at LPCcloud or go to our home page and click on "Data & Software" and select "LPCcloud."
Click on the headline above to download instructions!