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RRC News: Online Training Sessions for September!


National online training sessions are returning for Fall 2019! September classes will be offered the weeks of September 9th and 16th. No registration is necessary! Save the date in your calendar and click on the link five minutes before the start of the meeting:

Introduction to PPM Analysis Tool Software (PPM Markets)
Tue, Sep 10, 2019 1:00 PM - 2:00 PM EDT (Closed)

Introduction to Nielsen Audio Ratings (All Markets)
Tue, Sep 10, 2019 2:00 PM - 3:00 PM EDT (Closed)

Introduction to Tapscan Software (PPM Markets)
Wed, Sep 11, 2019 1:00 PM - 2:00 PM EDT (Closed)

Introduction to Tapscan Software (Diary Markets)
Wed, Sep 11, 2019 2:00 PM - 3:00 PM EDT (Closed)

Introduction to PdAdvantage Software (All Markets)
Thu, Sep 12, 2019 1:00 PM - 2:00 PM EDT (Closed)

Introduction to Scarborough Qualitative Data (Scarborough Markets)
Thu, Sep 12, 2019 2:00 PM - 3:00 PM EDT (Closed)

Introduction to PPM Analysis Tool Scheduler (PPM Markets)
Tue, Sep 17, 2019 1:00 PM - 2:00 PM EDT (Closed)

Introduction to LPCcloud Software (Diary Markets)
Thu, Sep 19, 2019 2:00 PM - 3:00 PM EDT (Closed)

RRC News: More Station Listeners Per Month Than Weekly Cume Reflects


Average Weekly Cume has been every radio station's BIG number as long as research has been conducted. What if there was a BIGGER number for comparing a station's listeners to non-radio outlets that touts a monthly reach? There is - a 4-Week Cume!

Click HERE for more information.

RRC News: Coverage of Mueller Testimony Means Extra Listening


Robert Mueller testified before congressional House committees and many public news stations aired special coverage of the hearings. The sum of AQH Persons for July 24th shows that AQH listening was up 15% overall versus the other four weekdays of the same survey week!

Click HERE for more information.

Sign Up for a Spring 2019 Diary Market Webinar


This is a complimentary service for our subscribers; it  includes an analysis of your station's data and an online hour of consultation  via GoToMeeting (for a more extensive consultation, hourly rates may apply). Call 301-774-6686 or send an email message to to set  up your Data Consultation.

Access Your Spring 2019 Diary Data


Nielsen diary market data is releasing for the Spring 2019 survey. Follow the Release Schedule by clicking the “Schedules – Release  Schedule – Diary Markets” at the RRC home page. You'll find release dates for the following products:

eBook & Tapscan Web posted @Nielsen Answers
Market Rankers posted @RRConline
Listener Focus posted @RRConline

Spring 2019 Diary Market Release Schedule is Available


RRC's release schedule for Spring 2019 Nielsen data in diary-based markets is available by clicking HERE or you can click on "Release Schedule" on the left side of our home page. NEW: Topline data in a Market Ranker format will be available for download (subscribers only)!

RRC News: Public Radio Listeners Like Smart Speakers & Internet Audio


Whether it's Smart Speaker ownership or use of internet audio, Public Radio listeners outpace the U.S. Population. Click HERE for more information.

RRC News: Fish Where The Fish Are


A look at hourly PUMM (Persons Using Measured Media). Click HERE for more information.

Stations And Formats Differ Greatly, Weekdays vs. Weekends


A look at how Weekday vs. Weekend listening impacts overall listening. Click HERE for more information.

Michael Cohen Hearing Drove Listeners And Listening To Public News Stations


The Michael Cohen Hearing and special coverage carried by many stations brought in more listeners and increased listening to public News stations as a whole. Click HERE for more information.

Public radio listeners are using a variety of streaming services


A look at the Streaming Services used by the Public Radio Cume Audience using Scarborough USA+ national data. Click HERE for more information!

PPM Highlights for January 2019


Listening is AQH Persons, not AQH Share! Click HERE to see more.

PPM Highlights for Holiday 2018


A look at PUMM for the Holiday 2018 survey. Click HERE to see what we found.

Nielsen & Social Media


With the current release of Fall 2018 audience estimates, we feel it’s a good time to review Nielsen data and social media sites (Facebook, Instagram, Twitter, etc.). The rule is:

Broadcasters are not to discuss Nielsen, radio ratings, PPM, or survey diaries on social networking sites.

This includes retweeting and re-posting from other parties.

Click on this link to a Nielsen PDF entitled: “RADIO BROADCASTER SOCIAL MEDIA DO’S & DON’TS”

This is Nielsen policy. For additional information, contact: Nick Freeling,; 667-786-4550.

Other questions? Contact RRC.

RRC Adds New Board Members


RRC welcomes two new board members!

Molly Davis is the Assistant General Manager of WFDD radio in Winston-Salem, NC. She started at WFDD in January of 2005 as Membership Marketing Coordinator, eventually rising to Assistant GM in 2015. She now oversees several areas of station operations including compliance, development and marketing, and listener engagement. Molly has presented at the national Public Media Development and Marketing Conference and has mentored other stations on compliance matters and development and listener engagement strategies. She is a data hound and has successfully used data to drive significant increases in revenue.

Jim Taszarek, Jr. is president and co-founder of Market Enginuity. Jim has 25+ years of media experience. In 1999, he co-founded the company now called Market Enginuity to provide corporate sponsorship sales for KJZZ in Phoenix. In the 19 years since then, Market Enginuity has added offices throughout the country and currently represents local and national sponsorship for a mix of 17 public media stations and large podcast networks.

We’re excited to add their expertise to our board. For more information about the RRC Board, go to

Happy New Year from RRC!


In the spirit of the holiday season, RRC has contributed to the following non-profit organizations:

Fisher House  
Fisher House Foundation is a network of comfort homes where military and veterans’ families can stay at no cost while a loved one is receiving treatment. 

Capital Area Food Bank
The Capital Area Food Bank provides meals to 12 percent of the Washington metro area population. It works with a network of 444 food assistance partners to provide food and nutrition education to neighbors in need.

Have a safe and happy holiday season and we look forward to working with you in 2019!

Impact of 9/27/18 Kavanaugh Hearing


On Thursday, September 27th, NPR and other networks offered special coverage of the additional day of hearings for Supreme Court Nominee Brett Kavanaugh. Out of the 36 stations that responded to RRC's question regarding carriage of special programming on September 27th, 35 answered “Yes." Did the public radio audience respond positively to this programming change?  Click HERE for the results!

2018 Public Radio Format Breakouts (PPM Markets)


RRC selected four public radio formats (News, Classical, AAA and Jazz) in PPM markets and created "baselines" for several different Nielsen audience estimates. These four reports show the stations averages across each format from July 2017 through June 2018. Also included are the highest and lowest station 13-month averages (Min & Max) for each estimate.

Click HERE to get the reports!

RRC's ListenerPC Software is in the Cloud (Diary Markets ONLY)!


RRC’s ListenerPC software is in the cloud!

LPC subscribers in diary markets
 can access their data at LPCcloud or go to our home page and click on "Data & Software" and select "LPCcloud."

Click on the headline above to download instructions!

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