- Top PPM Subscribing Stations by Format
This is the second in a series of articles by our colleague Scott Williams that celebrate public radio success in 2019 and acknowledge some landmark audience achievements. Click on the headline above for more information.
- RRC News: 90% Of Those Who Work From Home Listen to Radio
As we enter a period in which many people are working from their homes, it’s good to know that the importance of radio in listeners lives is strong (a Nielsen survey from last weekend indicated as much). The latest Nielsen Scarborough USA+ database shows that 90.1% of those persons who always or mostly work at home are reached by AM/FM radio each week compared with 87.5% of the total population. Click HERE for more information.
- Impeachment Influences Four PPM Surveys
Listening spikes for news stations for House hearings but not the same way during the Senate trial. Lack of witnesses and late start times may be the reason. A full report and a four-month, day-by-day graph of these events is available by clicking HERE.
- February 2020 Events by Week
Each month, we remind you of the key happenings during a PPM survey month. Use this information to provide context to your PPM reports. Click the headline above for the latest report (February 2020).
- Public Radio nabs more than 10% of all listening in six major markets in 2019!
Public Radio does not celebrate successful performance enough, so the RRC would like to offer three articles over the next month acknowledging some landmark audience achievements from the year 2019. Click the link for a download of this article and a complete listing of PPM markets for Persons 25+ with bachelor’s degree or more, go to page 2.
- Sign Up for a Fall (Oct-Dec) 2019 Diary Market Webinar
This is a complimentary service for our subscribers; it includes an analysis of your station's data and an online hour of consultation via GoToMeeting (for a more extensive consultation, hourly rates may apply). Call 301-774-6686 or send an email message to RRC@RRConline.org to set up your webinar.
- RRC News: Impeachment Inquiry Hearings Help News Stations
The December 2019 survey (November 7th thru December 4th) was chock full of special coverage from Washington D.C., centered around the recent Impeachment process. The six days containing special coverage saw more total AQH listening than any of the fourteen days absent of special coverage. Click HERE for more information!
- RRC News: Impeachment Inquiry Hearings Increased Listening by 18%!
The first two weeks of the December 2019 survey contain four days of the recent Impeachment Inquiry Hearings. Listening was 18% higher on those four weekdays with special coverage versus the six weekdays when no Impeachment Inquiry Hearings took place. Click HERE for more information!
- How to find Socio-Economic Data in Tapscan Web
Nielsen’s Tapscan Web service puts your station in the market in terms of Ratings, Shares, Cume, AQH, etc. But did you know that there is a Socio-Economic option that allows you to report audience estimates by categories such as Education Level, Household Income, Household Size or Presence of Children? These Socio-Economic reports can include selected station(s) or all reported stations.
Here’s where to find the Socio-Economic data when you log-in to Nielsen Answers and run Tapscan:
Run a Research report (ranker, trender, etc.) in Tapscan Web. Click on “Demo.” Then select the “Custom” tab and click on “Add More Characteristics.” This will allow you to select from the Socio-Economic categories and add them to your demographic.
Show a prospective underwriter what percentage of your station’s listeners have a household income of $75,000 or more, or how many have a college degree or better.
Click on the headline for instructions in a PDF format.
Questions? Contact RRC!
- Access Managers -- How to manage your staff accounts at Nielsen Answers
Setting up and keeping your accounts current at the Nielsen Answers website can be an arduous task. To make things easier for you, RRC has posted a Nielsen tutorial on how to set up and maintain staff accounts. Click HERE to see it!
- RRC News: More Station Listeners Per Month Than Weekly Cume Reflects
Average Weekly Cume has been every radio station's BIG number as long as research has been conducted. What if there was a BIGGER number for comparing a station's listeners to non-radio outlets that touts a monthly reach? There is - a 4-Week Cume!
Click HERE for more information.
- RRC News: Coverage of Mueller Testimony Means Extra Listening
Robert Mueller testified before congressional House committees and many public news stations aired special coverage of the hearings. The sum of AQH Persons for July 24th shows that AQH listening was up 15% overall versus the other four weekdays of the same survey week!
Click HERE for more information.