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January 2020 Events by Week


Click on the headline for the key events for the Nielsen January 2020 survey month (1/2 through 1/29). PPM clients can use this information to provide context to your weekly data. Diary clients can use it to provide background for possible effects to your three month estimates.

Sign Up for a Fall (Oct-Dec) 2019 Diary Market Webinar


This is a complimentary service for our subscribers; it  includes an analysis of your station's data and an online hour of consultation  via GoToMeeting (for a more extensive consultation, hourly rates may apply). Call 301-774-6686 or send an email message to to set  up your webinar.

RRC News: Impeachment Inquiry Hearings Help News Stations


The December 2019 survey (November 7th thru December 4th) was chock full of special coverage from Washington D.C., centered around the recent Impeachment process. The six days containing special coverage saw more total AQH listening than any of the fourteen days absent of special coverage. Click HERE for more information!

Fall (Oct-Dec) 2019 Diary Market Release Schedule is Available


RRC's release schedule for Fall (Oct-Dec)2019 Nielsen data in diary-based markets is available by clicking HERE or you can click on "Release Schedule" on the left side of our home page. Topline data in a Market Ranker format will be available for download (subscribers only)!

RRC News: Impeachment Inquiry Hearings Increased Listening by 18%!


The first two weeks of the December 2019 survey contain four days of the recent Impeachment Inquiry Hearings. Listening was 18% higher on those four weekdays with special coverage versus the six weekdays when no Impeachment Inquiry Hearings took place. Click HERE for more information!

Happy Holidays from RRC!


In the spirit of the holiday season, RRC is contributing to the following non-profit organizations:

(SOME) So Others Might Eat
An interfaith, community-based organization that exists to help the poor and homeless of our nation's capital.

Capital Area Food Bank
Provides meals to 12 percent of the Washington metro area population.

Ronald McDonald House Charities of Greater Washington, DC
Eases the hardship of children’s illness on families through programs that directly improve the health and wellbeing of children.

Have a safe and happy holiday season and we look forward to working with you in 2020!

How to find Socio-Economic Data in Tapscan Web


Nielsen’s Tapscan Web service puts your station in the market in terms of Ratings, Shares, Cume, AQH, etc. But did you know that there is a Socio-Economic option that allows you to report audience estimates by categories such as Education Level, Household Income, Household Size or Presence of Children? These Socio-Economic reports can include selected station(s) or all reported stations.

Here’s where to find the Socio-Economic data when you log-in to Nielsen Answers and run Tapscan:

Run a Research report (ranker, trender, etc.) in Tapscan Web. Click on “Demo.” Then select the “Custom” tab and click on “Add More Characteristics.” This will allow you to select from the Socio-Economic categories and add them to your demographic.

Show a prospective underwriter what percentage of your station’s listeners have a household income of $75,000 or more, or how many have a college degree or better.

Click on the headline for instructions in a PDF format.

Questions? Contact RRC!

Online Training Sessions for November


PPM Analysis Tool Overview (PPM Markets)
Monday's Training Session has been CANCELLED!

PPM Analysis Tool Scheduler (PPM Markets)
Tue, Nov 19, 2019 1:00 PM - 2:00 PM EST COMPLETED!

Introduction to Nielsen Audio Data in Tapscan Software (PPM and Diary Markets)
Tue, Nov 19, 2019 2:00 PM - 3:00 PM EST COMPLETED!

Introduction to LPCcloud Software (Diary Markets)
Wed. Nov 20, 2019 3:00 PM - 4:00 PM EST COMPLETED!

Tapscan Scheduler (PPM and Diary Markets)
Thu, Nov 21, 2019 1:00 PM - 2:00 PM EST COMPLETED!

Access Managers -- How to manage your staff accounts at Nielsen Answers


Setting up and keeping your accounts current at the Nielsen Answers website can be an arduous task. To make things easier for you, RRC has posted a Nielsen tutorial on how to set up and maintain staff accounts. Click HERE to see it!

Access Your Summer (Jul-Sep) 2019 Diary Data


Nielsen diary market data is releasing for the Summer(Jul-Sep) 2019 survey starting October 11th. Follow the Release Schedule by clicking the “Schedules – Release  Schedule – Diary Markets” at the RRC home page. You'll find release dates for the following products:

eBook & Tapscan Web posted @Nielsen Answers
Market Rankers posted @RRConline
Listener Focus posted @RRConline

RRC News: More Station Listeners Per Month Than Weekly Cume Reflects


Average Weekly Cume has been every radio station's BIG number as long as research has been conducted. What if there was a BIGGER number for comparing a station's listeners to non-radio outlets that touts a monthly reach? There is - a 4-Week Cume!

Click HERE for more information.

RRC News: Coverage of Mueller Testimony Means Extra Listening


Robert Mueller testified before congressional House committees and many public news stations aired special coverage of the hearings. The sum of AQH Persons for July 24th shows that AQH listening was up 15% overall versus the other four weekdays of the same survey week!

Click HERE for more information.

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