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More than One‐Fifth of Public Radio Listeners own Smart Speakers

(5.12.20)

Public Radio listeners have a higher adoption of smart speakers than the general population and they also consume more streaming audio and video. This is according to the latest Nielsen Scarborough USA+ study from 2019 (Release 2, July 2018 – November 2019). Click HERE for the full report.


April 2020 Events by Week

(5.11.20)

Each month, we remind you of the key happenings during a PPM survey month. Use this information to provide context to your PPM reports. Click the headline above for the latest report (April 2020).

Sign Up for a Winter (Jan-Mar) 2020 Diary Market Webinar

(4.28.20)

This is a complimentary service for our subscribers; it  includes a review of your station's data and an online hour of consultation  via GoToMeeting (for a more extensive consultation, hourly rates may apply). Call 301-774-6686 or send an email message to RRC@RRConline.org to set  up your webinar.

Many Non-Comm Stations Shined as COVID-19 affected Listening Nationally

(4.27.20)

Demand for COVID-19 news launched a wild ride for radio listening in the March 2020 PPM survey. Click HERE to see the non-commercial stations that did a remarkable job of maintaining, if not growing, their AQH Persons throughout the March PPM survey.

Demand for COVID-19 news in March set off wild swings in listener behavior

(4.23.20)

"Demand for COVID-19 news in March set off wild swings in listener behavior" is a new audience research article from Dave Sullivan of RRC. Find it at CURRENT news.

Winter (Jan-Mar) 2020 Release Schedule for DIARY markets is available

(4.20.20)

For subscribing stations, access the market release schedule: Click HERE or go to:

RRConline.org > Schedule > Release Schedule > Diary Markets

Market data are available starting Wednesday, April 22 through the first week of May at the Nielsen Answers website, followed by Market Rankers and LPCcloud/LBR access at RRC Online.

If you have any questions, please feel free to contact us. Online webinars will also be available.

Eight major market Public Radio News Stations finish 1 or 2 in 2019

(4.9.20)

Celebrating public radio success in 2019 (we could use some good news right now), RRC is offering articles acknowledging some landmark audience achievements. This third and final installment highlights the incredible value to listeners of public radio news stations.

Eight public radio news stations finished either number one or number two in their major markets during 2019 when ranked by Share for Persons 6+ by Nielsen Audio.

Learn which stations make the cut... click the headline above.

For all three articles in this series in one PDF, click HERE.

RRC News: 90% Of Those Who Work From Home Listen to Radio

(3.27.20)

As we enter a period in which many people are working from their homes, it’s good to know that the importance of radio in listeners lives is strong (a Nielsen survey from last weekend indicated as much). The latest Nielsen Scarborough USA+ database shows that 90.1% of those persons who always or mostly work at home are reached by AM/FM radio each week compared with 87.5% of the total population. Click HERE for more information.

Impeachment Influences Four PPM Surveys

(3.24.20)

Listening spikes for news stations for House hearings but not the same way during the Senate trial. Lack of witnesses and late start times may be the reason. A full report and a four-month, day-by-day graph of these events is available by clicking HERE.

RRC News: Impeachment Inquiry Hearings Help News Stations

(1.7.20)

The December 2019 survey (November 7th thru December 4th) was chock full of special coverage from Washington D.C., centered around the recent Impeachment process. The six days containing special coverage saw more total AQH listening than any of the fourteen days absent of special coverage. Click HERE for more information!

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