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About RRC
Radio Research Consortium, Inc. is an independent, not-for-profit research firm committed to providing audience data to non-commercial radio stations. RRC contracts with Nielsen, Inc. to produce local market audience estimates. Founded in 1981 by Tom Church as a 14-member alliance, RRC subscribers have grown to number over 600 public radio stations and more than 100 religious non-commercial broadcasters. In addition to serving radio station managers, programmers, development professionals and underwriting personnel, RRC works with radio program producers, distributors and networks, as well as the Corporation for Public Broadcasting, National Public Radio and Public Radio International, among others.
