RRC offers two different qualitative data services: Arbitron's "Qualitative Diary" in many smaller market areas; and the Scarborough Reports for over 70 of the top metros.   Please contact us to find out which Qualitative Data Service is available for your market.  

• QUALITATIVE DIARY REPORT - A two-part report: an Instant Qualitative Profiler, ready for use in your underwriting and promotion kits; and a detailed report on listeners, purchasing and media use habits.   Requires purchase of the Primary Pack and Listener Focus Pack.
• THE SCARBOROUGH REPORT - A long-term leader in consumer, media and retail research, the Scarborough Report is available in more than 70 large metros.  Applicable for use by your programming and development teams.  Gain access to Scarborough's rich array of information through its Windows-based "Prime" software or through Tapscan's "Qualitap" software.  You'll learn, for instance, how many of your listeners own pets, or go to concerts, and which magazines or newspapers they read.  Will help you serve your listeners (and your underwriters) most effectively.  Requires purchase of Primary Pack.