The most basic building block for knowing your audience.   Required before the purchase of any other data.   The Primary Pack provides:

• TOPLINE DATA/GRAPHS, WITH TRENDS - A one-page snapshot of your total week Audience for the current quarter, with trends from recent prior surveys, all presented in easy-to-read tables and graphs.
• ARBITRON'S RADIO MARKET REPORT - Also known as "The Book," it's radio's report card, containing a multitude of audience estimates for commercial radio stations in your market.   It also has qualitative data about residents of your Metro Survey Area.
• NON-COMMERCIAL RADIO MARKET SUMMARY - Our supplement to Arbitron's Radio Market Report, with Cume and Average Quarter-hour estimates for non-commercial stations.

To obtain more detailed audience estimates, such as daypart, demographic or hourly data, consider the Listener Focus Pack and the Market Focus Pack.