This RRC product package allows you to see how your station "stacks up" against the commercial stations in your market.   It's a valuable aid for your development team.   The Market Focus Pack requires the purchase of the Primary Pack and includes:

• MarketPC - RRC's software that puts your station "in the Book."   You can report Ratings, Shares, Cume, AQH, Composition and Time Spent Listening estimates for Arbitron's standard dayparts and demographics.  The Socio-Economic option allows you to report these estimates by Education Level, Household Income, Household Size or Presence of Children.

  MarketPC reports can be station-specific or internal-use "rankers" that include both commercial and non-commercial stations for one to five surveys.

• RRC DATA TABLES (Optional) - A sophisticated array of data that emphasizes your station's audience trends.  The report includes many custom analyses: rolling averages of daypart and hourly estimates (rolling averages offer greater statistical stability); age/sex/demographic "map" of your station and others in the market; a table of audience median ages; your station's best hours during the week; and multi-week cume estimates.
• TAPSCAN (Optional) - This Arbitron software allows you to analyze market report data and create Reach and Frequency studies to help you develop optimally effective underwriting plans.  
• PD ADVANTAGE (Optional) - Access data for any station in your metro market, both commercial and non-commercial using Arbitron's simple to use software.   Look at things like your station's "Vital Signs," first choice (P1) and P2 listeners to you and the competition, how often your listeners tune in and how long they stay, your audience's Zip Codes at work and home, and much more.   See what the audience is saying about you and the competition: look at actual diary comments on your desktop without traveling to Arbitron's Columbia, MD facility.