RRC offers four audience analysis packages designed to provide you with the information you need: from the basic station snapshot and summary, to a complete and detailed look at your station in the context of your own market:

• Primary Pack - Gives you the basic research data every station needs to know: total station average week estimates and market summary information.  The most basic building block for all of our products.
• Listener Focus Pack - Provides you with a thorough view of how listeners use your station and others.  Includes RRC's ListenerPC software and your Listener Behavior Report.
• Market Focus Pack - Effectively "puts you in The Book," showing at a glance how your station fits into your market.  Includes RRC's MarketPC software with Socio-Economic Estimates.
• Qualitative Data - Shows you how to look at your listeners in a different light, with detailed demographic, consumer and media usage data.

Get more information about these valuable audience analysis products via e-mail, or call us at 301.774.6686.