The RRC assists clients in understanding how audiences listen to radio and how listeners behave in your own particular market.  To that end, we provide a variety of products and services:

• Audience Data - We produce audience data in the form of graphs, charts and tables that are comparable to those used by commercial radio stations.  This includes demographic information, dayparts and hour-by-hour data, and is delivered electronically.  An integral part of our output is the software we tailor to non-commercial radio.
• Training - With Tools of the Trade, we offer training designed to de-mystify the audience data.  We also conduct online Data Consultations tailored to the specific needs of your radio station, as well as on-site consultation services.