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More News
- Arbitron PPM Data
- PPM June 2008 & Spring 2008 UPDATE
- Click here for Monthly & Quarterly PPM data (subscribing stations only) =>>>
- Breaking News
- Sp08 Release Schedule Available
- (7.15.08)
RRC's release schedule for the Spring 2008 Arbitron data is available by clicking HERE or you can click on "Release Schedule" on the left side of our home page.
- Two Hopeful Signs
- (5.23.08)
We have some good news regarding public radio’s audience. Listening levels and reach, while continuing to decline for radio overall, now show increases for public radio. Two graphs show data for the spring Arbitron surveys:
Change in Radio & Public Radio Listening Levels. This graph shows a steady decline in overall radio listening levels. However, public radio, which had been on a three survey decline since 2003, now has a positive growth trend from 2006 to 2007.
Change in Radio & Public Radio Reach. This graph shows the continued softening of radio’s reach into the U.S. population. The good news here is that after declines from 2004 through 2006, public radio’s reach increases in 2007.
You’ll notice a much steeper decline for overall radio listening than for reach as people continue to use radio, but are spending less time with the medium. Public radio, on the other hand, is once again showing growth in these areas. In Spring 2007, public radio had a reach of 11.1% of all Americans and generated 5.0% of all radio listening, compared with the 2003 peaks of 11.3% and 5.0%, respectively.
We will be watching to see if the stations in the top markets hold their gains in 2008, since some of the increases in 2007 can be attributed to two stations in two large markets becoming the only all-Classical formats in their respective markets.
- NEW Rules for Quoting Your Data
- (5.2.08)
As a subscriber to Arbitron and/or Scarborough audience estimates, there are guidelines that you are required to follow when working with the copyrighted estimates. Click here for the NEW Rules for Quoting Your Arbitron & Scarborough Data. Please note that in order to utilize the new rules, you must have signed a 2008-2011 Sublicense Agreement and returned it to RRC.
- Dave Sullivan Joins RRC
- (2.8.08)
Dave Sullivan is RRC's Manager of PPM Client Services, assisting non-commercial radio stations with the acquisition and analysis of Arbitron's PPM data. Dave served as Senior Training Specialist at Arbitron from 2000 to 2007 and his background in radio also includes sales experience with WWMX-FM and WBAL-AM in Baltimore, MD, as well as underwriting experience with WTMD-FM in Towson, MD. He has also worked as an audio engineer and play-by-play announcer for several stations. Dave graduated from Towson University with a Bachelor of Science in Mass Communications and did Graduate studies at Emerson College in Boston, MA.
- Sign Up for Wi08 Data Consultations
- This is a complimentary service for our Full Service Subscribers. It includes a one-on-one analysis of your station's data. The cost for non-Full Service subscribers is $75 per hour (usually two hours of preparation and one hour online).
Call 301-774-6686 or send an email to RRC@RRConline.org to set up your Winter 2008 Data Consultation.
Here's how it works:
- RRC sets up an online meeting with your organization (up to 3 PCs). The PCs can be anywhere that has access to the world wide web!
- RRC sends you a reminder with the name of your meeting, the data and the meeting password.
- RRC sets up a conference call with all meeting attendees.
- Ten minutes before your scheduled meeting, go to RRConline.org and click on the WebEx link. Find your meeting and click to enter!
- Sit back, relax, learn and enjoy!
Click here to go to the RRC WebEx Web Site
- Nationwide Data
- Public Radio: Up 3% to 27.9 Million
- (10.26.07)
Public Radio Audience: Up 3% to 27.9 Million
There is positive news for public radio in the Spring 2007 Public Radio Nationwide report; however, it comes along with a dose of reality regarding overall radio usage.
- CPB-supported stations are reaching more Persons 12+ than ever before. After a small increase in 2006, the stations climbed another 3% in Spring 2007 to 27,963,300 persons in an average week.
- Cume Rating for CPB stations has recovered some to 11.1% of the US Population (excluding some unmeasured portions of Alaska plus Puerto Rico). The greatest penetration reported was 11.3% in 2003.
- CPB-Stations (P12+, Mon-Sun 6a-12m) have recovered to a 5.0% share of listening nationally. The estimate is just a fraction below the Spring 2003 share peak.
- AQH Persons (think Listener-Hours) for CPB-Stations has grown 3% since Spring 2006, after three straight years of decline.
In the meantime, while the number of persons 12+ residing in the Arbitron nationwide geography is still growing, up 1% in the past year, use of radio continues to decline. In 2007, just 92.6% of the population tuned in radio in an average week. This cume's time spent listening to radio, on average, was 18.8 hours per week -- even shorter than a year ago.
Login by Full and Associate Service Clients required.
Click here for Public Radio Nationwide 2007
- RRC Reports
- Winter 2008 eRANKS available
- Click here for Public Radio eRANKS
Click here for Non-Commercial Religious Stations eRANKS
- RRC Web Site
- Do You Have a Client Name and Password?
- Register with a personally-selected username and password to access the features of RRConline available to registered subscribing stations.
Topline Graphs with Trends are immediately available as survey data are released. A click of the Graphs button will send you to the Graph-It option. You can select from among any of the markets to which your station subscribes. You can even select which survey periods to include in your report.
Curious about the estimates for a non-subscribing station in your market? If RRC posts it to the web site, topline estimates are available for you to display for internal station use.
All registrations are submitted to RRC for approval. Once RRC has verified your client status, you will receive an email response to the email address that you supplied.
Look for the Register link inside the Client Login box on the left-hand side of this screen and click on it.
- Data Downloads
- Download Winter 2008 Data Diary Mkts
- Download Winter 2008 Data
Survey Data for Diary-Based Markets Can Be Downloaded from www.RRConline.org
The following data are available for download along with Top-Line Graphs with Trends:
- ListenerPC Survey Data Files
- MarketPC Survey Data Files
- Non-Commercial Station Summary Reports
- Arbitron Market Information Reports from the Arbitron eBook
Click the Release Schedule link to see when Top-Line estimates will be posted by 4pm ET.
Registered Subscribers to survey data that are available for download are notified by email. The "No Later Than" date for MarketPC and ListenerPC is reported in the Release Schedule.
Non-Commercial Station Summary Reports will be available after the completion of the ListenerPC and MarketPC posting cycle.
Click the Download Data link at the top of this page to begin downloading available data for your market.
- Ralph Awards
- KPCC Wins the 2007 Ralph Award!
- (10.05.07)
RRC announced KPCC-FM in Los Angeles as the winner of the 2007 RRC Ralph Award on Saturday, September 29th at the Public Radio Program Directors (PRPD) conference in Minneapolis, MN.
The Ralph Award, named for the Radio Research Consortium’s mascot and "corporate seal,” was given this year to KPCC-FM as a station that showed audience growth across several criteria over two-book averages from Fall 1999/Spring 2000 through Fall 2006/Spring 2007.
To win the Ralph award, a station had to show long-term Total Week growth over the two-book averages in Total Market AQH Persons, Total Market Cume Persons, as well as growth in First Choice (Core/P1) Cume audience, Average Weekly Tune-Ins and Loyalty. KPCC-FM met these criteria.
Click here to see the 2007 Ralph Graphs.
The original Ralph resides at the RRC, but has been known to turn up at stations from time to time, as well as at PRPD conferences! Recent Ralph Award winners are KJZZ-FM (Phoenix) in 2006, WNYC-FM (New York) in 2005, KQED-FM (San Francisco) in 2004 and WLRN-FM (Miami-Ft. Lauderdale-Hollywood) in 2003.
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