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DATA QUICK TIPS
How to make the most of your research tools.

Data Quick Tips
Now that you have your data, what should you do with it?

Audience Estimates 101


Using Radio's Multi-Week Cume Rule
How do you calculate a 2, 3 or 4-week cume from single-week cume data? We have instructions on how to do this, adapted from the Radio Multi-Week Cume Rule, which is based on copyright data that Arbitron developed from multi-week diary testing in 1985. The rule is the basis for many of the multi-week reach and frequency calculations that many processing systems use today.

Multi-week estimates calculated with this formula are not actual Arbitron estimates, but are estimates based on a model.

USING RRC'S LISTENER FOCUS PACK

Tune-In & Tune-Out


Demographic Composition


Listener Choice


Loyalty


Trends


Location of Listening


County by County and Weeks of Survey


Zip Codes

PD ADVANTAGE



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