Guidelines for Using Your Nielsen and Scarborough Data
As a subscriber to Nielsen and/or Scarborough audience estimates, there are guidelines that you are required to follow when working with the copyrighted estimates.
When quoting Nielsen and/or Scarborough data make sure to properly source the estimates and to include the copyright notice on any piece you produce. You should always include:
You must be licensed to the most recently published data in your market to use the estimates outside of your station. Misuse of Nielsen or Scarborough data is considered to be copyright infringement. This includes use of data by non-subscribers.
Whenever citing audience estimates, you should ask yourself two questions:
"How easily can a non-subscribing station get access to what I am publishing?"For more information about use of Nielsen and/or Scarborough data, go to:
NIELSEN RESOURCES: http://www.nielsen.com/us/en/solutions/capabilities/audio/additional-resources.html. Includes the following guidelines:Questions? Contact:
Nielsen: Dave Willinski @