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Survey Schedule for Diary and PPM Services: 2009 - 2011
Arbitron presently conducts radio ratings surveys using one of two methods: Paper Diaries or the Portable People Meter (PPM™).
Arbitron's diary-based radio surveys are conducted over a 12-week period. In the larger markets, there are four 12-week surveys per year (winter, spring, summer and fall), totaling 48 weeks of radio measurement. Arbitron audience estimates represent radio listening during an average week of a particular quarterly survey period. Markets that are part of Arbitron's Small Market Initiative receive a two-book average of the most current survey and the previous survey.
Arbitron's new radio audience measurement system, the Portable People Meter (PPM™), is currently being rolled out as a radio ratings service. The PPM service is replacing Arbitron's diary-based ratings; existing plans call for the PPM to be deployed in the Top 50 radio metros by 2010 (to see the PPM™ rollout schedule, go to www.Arbitron.com). PPM™ markets have year-round measurement; there are thirteen monthly reports (including a winter holiday report), as well as weekly reporting.
Diary Market Survey Schedule 2009-2011PPM™ Market Survey Schedule 2009-2011
Survey Dates Winter 2009
Spring 2009
Summer 2009
Fall 2009
January 8 - April 1
April 2 - June 24
June 25 - September 16
September 17 - December 19Winter 2010
Spring 2010
Summer 2010
Fall 2010
January 7 - March 31
April 1 - June 23
June 24 - September 15
September 16 - December 8Winter 2011
Spring 2011
Summer 2011
Fall 2011
January 6 - March 30
March 31 - June 22
June 23 - September 14
September 15 - December 7
Survey Dates January 2009
February 2009
March 2009
April 2009
May 2009
June 2009
July 2009
August 2009
September 2009
October 2009
November 2009
December 2009
Holiday 2009
January 2010
February 2010
March 2010
April 2010
May 2010
June 2010
July 2010
August 2010
September 2010
October 2010
November 2010
December 2010
Holiday 2010
January 2011
February 2011
March 2011
April 2011
May 2011
June 2011
July 2011
August 2011
September 2011
October 2011
November 2011
December 2011
Holiday 2011January 8 - February 4
February 5 - March 4
March 5 - April 1
April 2 - April 29
April 30 - May 27
May 28 - June 24
June 25 - July 22
July 23 - August 19
August 20 - September 16
September 17 - October 14
October 15 - November 11
November 12 - December 9
December 10 - January 6
January 7 - February 3
February 4 - March 3
March 4 - March 31
April 1 - April 28
April 29 - May 26
May 27- June 23
June 24 - July 21
July 22 - August 18
August 19 - September 15
September 16 - October 13
October 14 - November 10
November 11 - December 8
December 9 - January 5
January 6 - February 2
February 3 - March 2
March 3 - March 30
March 31 - April 27
April 28 - May 25
May 26 - June 22
June 23 - July 20
July 21 - August 17
August 18 - September 14
September 15 - October 12
October 13 - November 9
November 10 - December 7
December 8 - January 4
